AN ANALYSIS OF THE EFFECT OF TOURISTS' INFLUX ON EMPLOYMENT OPPORTUNITIES IN SRI LANKA

Abstract

Nowadays, tourism is considered one of the key economic sectors in creating jobs, increasing the receipt of foreign currency, improving the living standards of local people, and supporting the growth of other industries. Moreover, every nation wants to boost its tourist numbers because they contribute to the economy. This article looks at how tourism has affected the employment market in Sri Lanka. The tourism industry is the fastest growing industry in the world, responsible for millions of jobs, and crucial to the economic recovery of countries everywhere. Sri Lanka's tourist business has exploded in the last two decades, becoming a major source of revenue and jobs for the country. Since tourism is crucial to Sri Lanka's economy, this study examines the sector to determine how growing the business has affected job opportunities in Sri Lanka. The primary purpose of this study is to look into how tourist visits affect local employment opportunities. The study's specific objective is to paint a comprehensive image of Sri Lanka's tourism sector for stakeholders, especially policymakers, so that they may better guide strategic planning decisions. This research followed the quantitative nature of the investigation through secondary data and regression analysis was used to complete the study. The results showed that tourist's influx is significantly positively related to employment. Increased international visitors are a direct result of the country's growing tourism industry. Government revenue would increase, and more individuals would find employment as a result. In addition, it offers policymakers in Sri Lanka some suggestions for how they might improve the country's tourism infrastructure in the future.