IMPACT OF SEASONALITY ON TOURISM AND HOSPITALITY INDUSTRY AFTER THE CIVIL UNREST - A CASE STUDY OF JAFFNA DISTRICT IN SRI LANKA

Abstract

Sri Lanka is fastest growing tourism sector and its regions are developing and encouraging the tourism sector with an abundance of natural and cultural tourist attractions. Seasonality has main roles in tourism development which is seen as a temporal imbalance in the phenomenon which is into two forms like natural and institutional. Seasonality has become one of the most distinctive and a determinative feature of global tourism industry and also which is has been considered as a crucial problem for the tourism industry and many difficulties faced. After the civil unrest, Jaffna is a Rapid growing district of the country in tourism sectors but seasonality in demand presents some difficulties. Therefore, this research is trying to explore the impact of seasonality tourism in the Jaffna tourism sector. Further it has used the mix method approach which includes qualitative Method and quantitative research methods. Seasonality is makes good opportunity to bring tourists and income to our region. However, which is produce some of the biggest social, Economic and cultural challenges to Jaffna District. This study will help to tourism developers, planners, designers and other sectoral experts of the country.