DEMYSTIFYING INDIAN GI TAGS

Abstract

The purpose of this paper is to understand the concept of Geographical Indications in the Indian context in terms of the procedural formalities to be followed for attaining the tag and to what extent it has been able to promote and protect the economic, social, personal and intellectual interest of the traditional knowledge bearers of the craft. The materials for the purpose of this study have been collected from primary sources for the case study in the form of personal interviews and discussions over phone and from published secondary data sources. The concept of GI aims to reward the producers in the form of protection for their product, traditional knowledge and geographical name and consumers alike by ensuring product traceability. However, a broad examination of the case study revealed a gradual decline of enthusiasm (on the part of the producers/exporters of the geographical area under study) in the tagging exercise on account of their inability to reap any benefits as postulated by the GI theory. Policy/Practical implications of GI at the local, state and national level are many in the form of increase in production, economies of scale, creation of employment opportunities, increase in income of producers, boost in tourism and real estate values etc. Social implications of GI include appreciation for local culture and traditional knowledge, improved quality of life, improved quality of social capital.